Elena Bonvicini

Founder and Creative Director of EB Denim

Elena Bonvicini is the founder and creative director of EB Denim, a Los Angeles–based brand redefining modern American denim. Raised between Southern California and her Midwestern family roots, Bonvicini developed an early appreciation for vintage denim while thrift shopping with her grandmother, reconstructing jeans into coveted pieces she sold to friends. She later studied Public Relations and Entrepreneurship at USC, where she built EB Denim through early influencer marketing and a direct-to-consumer model that quickly resonated with a new generation of women.

Since launching her first original denim line in 2021, Bonvicini has evolved EB Denim beyond reworked vintage into a fully realized ready-to-wear collection defined by sculpted silhouettes, architectural lines, and a confident, feminine point of view. The brand has been worn by some of the most recognizable women in culture and leading global retailers picked it up early in its trajectory. In 2024, Bonvicini was named to Forbes 30 Under 30. Today, she continues to expand EB Denim with a focus on precision fit, considered fabrication, and a distinctly modern vision of American style.