Jessica Williams

Head of Brand Marketing & Partnerships of Shopify

Jessica is the Head of Brand Marketing and Partnerships at Shopify, where she leads a team focused on inspiring the next generation of entrepreneurs to build with—and love—Shopify. Her team celebrates the grit and glory of entrepreneurship through strategic collaborations with both renowned and emerging creators and cultural icons, including MrBeast, Alix Earle, Emma Chamberlain, Colin & Samir, Cassey Ho, Luka Doncic, Tom Holland, and Chelsea Parke. These partners share their own journeys of building and scaling businesses, inspiring millions to do the same. Before Shopify, Jessica spearheaded consumer partnerships at Coinbase, driving initiatives at the intersection of crypto, sports, music, and fashion. Prior to that, she held diverse product marketing, brand marketing, and partnerships roles at Visa.