Madison Woolley

Founder & Designer of 23rd & Madison; Co-Founder & Creative Director of PURR Studio and Weddings by PURR

Madison Woolley is an Australian entrepreneur, leading content creator and creative director with a combined digital reach of over one million. She is the founder of 23rd & Madison, a boutique bridal label made in Australia, and the co-founder of PURR Studio and Weddings by PURR, a creative agency and wedding content arm focused on luxury, editorial storytelling. With a Bachelor of Business (majoring in Marketing and International Business), Madison began her career in the fashion and digital space, building an engaged global audience through her personal brand. Over the past eight years, she has worked with some of the world’s leading luxury brands including YSL Beauty, Prada, Christian Louboutin, Armani, Tory Burch, Jimmy Choo, Marc Jacobs, Revolve and Kate Spade, and has been a long-term brand ambassador for Cathay Pacific. She has spoken on panels, attended global fashion events and worked on international campaigns, bringing insight from both the creator and brand perspectives. Through her experience as a creator and business owner, Madison has built a clear vision that merges fashion, entrepreneurship and creative direction. 23rd & Madison reflects her love of design and fashion-led bridal, while PURR Studio and Weddings by PURR extend that into creative storytelling for brands and couples.