Nic Byrom

Creative Director, OOTD

Nic Byrom is the Creative Director of OOTD, a social-first media brand that has accumulated over 1 million followers since its founding in 2024. Serving as the driving force behind the brand’s visual identity, she has been the pivotal lead in scaling OOTD into a global authority. Since joining OOTD, Nic has uniquely merged a high-street aesthetic with a natural instinct for digital-first storytelling, driven by the pulse of modern fashion hubs. Her vision centers around community, personal style, and redefining the way modern-day fashion content is consumed.