will johnson

Entering his junior year at the University of Michigan, Will Johnson stands out as a scholar-athlete with roots in Detroit. Johnson’s journey in financial literacy and entrepreneurship commenced during his high school years at Grosse Pointe South High School, where he established a Roth IRA after completing a life skills class. His commitment to financial education continued during his freshman year of college with an internship at Morgan Stanley, where he played a role in developing a financial literacy curriculum tailored for athletes.

Anticipating the pending Name, Image, and Likeness (NIL) legislation, Johnson took proactive steps by establishing his first LLC during high school. Shortly after graduating, he secured his first significant NIL deal as an early enrollee at Michigan. Notably, during his freshman football season, Johnson trademarked the Turnoverbuffs brand, an apparel and sunglasses line inspired by Detroit culture and his on-field defensive turnover celebrations. This venture has flourished into a successful business.

Maintaining a consistent 3.0 GPA at Michigan, Johnson has excelled both on and off the field. He has been recognized as a Freshman All-American and earned First Team All-Big Ten and First Team All-American honors during his sophomore year. Additionally, Johnson was named Defensive MVP in the 2024 College Football National Championship Game between Michigan and Washington. With 7 career interceptions and leading his peers in various football metrics, Johnson exemplifies excellence in academics and athletics.